Major Trends That are Shaping the Hospitality Industry
Since
past two decades numerous changes can be noticed in the hospitality sector, and
this industry has become one of the fastest growing industries of the world.
Moreover, it contributes around 10.4 % of world’s GDP and provides 1 job out of
5 new jobs.
These are the various emerging trends that are brightening the future of the hospitality sector:
Advanced technology
Technology
has brought drastic changes in the hospitality sector as it has provided much
comfort and control to the guests than before. It has changed the way of
interaction between the customers and hotels before, during and after their
stay.
Excellent
service and on-demand information is provided to the guests with help of
artificial intelligence like robots and chatbots. Entry in the rooms is also
keyless as doors can be opened with help of mobiles. Apart from this, guests
are experiencing better and improved stay with smart room technology.
Authentic Local Experience
Many
guests or the travelers wonder to experience the local region or culture of the
place they are visiting. They are
desiring to have a real experience of the location as the part of the planning
of their trip. Therefore, most of the businesses in this sector are working on
fulfilling this demand of their guests. Experimental stay packages are being
provided to guests by Hotels by associating with local tour and travel
companies. Companies like Airbnb have started services like ‘Airbnb Experiences’
which provides various activities of local interest to the tourists and
travelers.
Personalization
Personalization
has become an important trend in every industry, and thus in hospitality
industry it is a rising trend. All guests in the hotel have their own
individual taste and preferences when they come to stay at a hotel, so offering
personalized and customized experience to the guests in the key of providing
satisfaction to the customers.
Hotels
can use personalization in numerous ways. For instance, returning guests can be
served in a better way as their preferences can be recognized and they can be
treated based on their history of previous visit. Thus, personalization helps an
individual to feel more comfortable and relaxed in their chosen hotel for stay. (Les Roches,
2018)
Sustainability
Majority
of the guests at hotel are environment conscious and they are always concerned whether
the business with which they are dealing is environmentally friendly or not.
Due to this, sustainability has become an upward trend in the hospitality
sector, and large number of businesses in this sector are promoting eco-
friendly environment.
Hotels
have started adopting the practices of sustainability and are using the
processes that are environmentally friendly such as
v
Air
conditioners and lights automatically turn off when nobody is around.
v
Adopting
recycle and reuse policies such as towel reuse.
v
Restaurants
are also using paper straws to eliminate the use of plastic.
v Hotels are using mobile key entries instead
of using plastic keycards which reduces the use of plastic.
v Travelers that are environment conscious
are careful about the carbon footprints and they expect less wastage of the
resources wherever they visit. So, hotels need to be environmental savvy and
should adopt the same while serving their guests.
Health and Wellness
Guests
not only seek comfort, but they expect more than this in their accommodation. Travelers
are looking for services that take care of their health and wellness. So,
hospitality industry has adopted this trend as many hotels are providing
services like:
v
Health
spas
v
Fitness
centers
v
Fitness
equipment’s in room
v
Healthy
food options
v
Air
purifiers
All
these trends play an essential role in shaping the future of hospitality
sector. Since, these trends are unique but are customer oriented and focuses on
the taste and preferences of guests.
References
Les
Roches. (2018, July 19). Retrieved
from https://lesroches.edu/blog/latest-personalisation-trends-hotel-industry/
Openkey. (n.d.). Retrieved
from https://www.openkey.co/5-hospitality-industry-trends/
